
This D2C wellness brand was in a competitive market, where simply “running ads” wasn’t enough.
By improving the full system — Meta campaigns, creative testing, offer positioning, product page performance, margins, CPA, and ROAS — I was able to help triple monthly revenue and turn Meta into a more reliable sales channel.
This came from consistently testing new angles, hooks, creatives, and bundle offers, then making scaling decisions based on profit instead of vanity metrics.
Same system I now use for clients: better ads, better creatives, clearer numbers, and smarter scaling decisions.


This WA-based clothing brand was looking to expand beyond local demand and grow across Australia and New Zealand.
By improving their Meta advertising, testing new product angles, and helping position new drops more effectively, we were able to scale the brand to over $3.8K in a single day.
The strategy focused on building hype before launches, identifying what their audience was responding to, and using paid ads to push the right products at the right time.
Result: stronger product launches, better ad performance, and over $3.8K in daily revenue from a single campaign push.
This D2C ecommerce brand was consistently stuck at around $10K/month and couldn’t work out why Meta ads weren’t scaling.
The main issue wasn’t just the campaign setup — they didn’t have enough creative output, and their angles weren’t based on strong enough market research.
After digging deeper into the customer pain points, competitor ads, product positioning, and buying triggers, we increased the volume of new creatives being tested and built campaigns around stronger angles.
This helped the brand break through the plateau and scale to an average of $34,738/month.
Result: from stuck at $10K/month to averaging $34,738/month through stronger market research, better creative testing, and clearer scaling decisions.





Straight answers before you book your free ad account audit.
This is for Australian ecommerce brands that are already making sales but feel stuck with inconsistent Meta ads.
The best fit is usually a Shopify brand doing around $10K–$25K/month, with a real product, existing demand, and the willingness to invest properly into ads, creatives, and testing.
This is not for brand-new stores, dropshippers with no proof of demand, or people looking for a cheap “set and forget” ads service.
I don’t just “run ads.”
I look at the full growth system: your Meta campaigns, creatives, hooks, offer, product page, numbers, margins, tracking, and testing process.
The goal is to find what’s actually stopping you from scaling, then build a clearer system around:
✅ Better campaign structure
✅ Stronger creative testing
✅ More consistent ad output
✅ Cleaner numbers and KPIs
✅ Product page/CRO improvements
✅ Weekly optimisation and direct support
With most agencies, the person who sells you is not the person working inside your account.
With me, you work directly with the person reviewing your numbers, building the strategy, managing the ads, analysing creatives, and communicating with you.
No account manager handoff.
No bloated team.
No treating your brand like another task in the queue.
Just direct, hands-on support from one person who actually understands your account.
I’ll review your current ad account, creatives, store, offer, and numbers to identify the biggest bottlenecks stopping you from scaling.
This usually includes looking at things like:
✅ Campaign structure
✅ Ad spend efficiency
✅ Creative fatigue
✅ Winning and losing angles
✅ Product page conversion issues
✅ Margins and break-even ROAS
✅ Whether your current setup can realistically scale
The audit is designed to give you clear next steps — not a sales pitch.
That’s usually the exact type of brand I can help most.
Meta ads often “don’t work” because the full system is broken — weak creatives, poor offer clarity, messy campaign structure, bad product page flow, wrong KPIs, or no real testing process.
The goal is to identify whether Meta is actually the issue, or whether something else in the funnel is holding the account back.
Ideally, yes.
To produce strong weekly creative output, I’ll need access to product footage, customer content, product photos, founder clips, testimonials, brand assets, or anything we can use to build better ads.
That said, part of the process is helping you understand what assets are needed, what angles to test, and how to create more usable content without overcomplicating it.
The first goal is clarity.
In the first few weeks, we’re usually identifying what’s broken, cleaning up the account, launching better tests, and finding which angles the market responds to.
Real scaling usually takes longer than a few days because it depends on your offer, margins, creative quality, product page, and current account data.
That’s why this is built around a proper 90-day growth process, not random short-term ad tweaks.
You’ll generally need at least $2K–$3K/month in ad budget to start getting meaningful testing data.
If your budget is too low, it becomes difficult to test enough creatives, find winners, and make confident decisions.
This works best for brands that are ready to invest seriously into growth, not just “try ads” with a few dollars a day.
If we agree your numbers can work and I take you on, I’m backing myself to improve them.
During onboarding, we’ll map out your break-even ROAS, target CPA, margins, AOV, and ad spend targets so we both know what “profitable” actually means.
If I don’t help you reach profitable ad performance within the first 30 days, I’ll keep working on the account for free until we either hit the agreed benchmark or decide the offer/account needs a deeper fix.
This way, you’re not paying for “activity.”
You’re paying for progress.
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